Thursday, 23 July 2015

Gigaset: Blau Himmel.....

Gigaset is a punt. A huge upside punt. But worth commenting on because no one else will, not even the companies own broker. Why? Well Gigaset is a spin out of Siemens that almost went bust after its cordless phone market imploded in 2012 and for many that's where we still are today. But....

Long story short: Chinese billionaire Pan Sutong, bought 75%, injected cash and has charged Gigaset to launch its own smartphone which will happen at IFA in early September. Do they have any chance of success in a crowded market? Well Gigaset has two key USPs: an owner who is local, well connected and rich; and a "made in Germany" brand that the Chinese love. They have recently started sponsoring Ascot and Bayern Munich and also have a fast growth smart home business so there is lots going on at this cash rich company. Yet no one in the financial community cares - yet!

Upside? Yes. But unquantifiable. So let's just say Blau Himmel.......

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