Despite another 11% rise today to DKK235 you have NOT missed this.
Even now the shares trade on only 10.7x management guidance to April 2016. That's 1225m sales, 6% ebit margin, 22% tax, 2.6m shares for those who like to see the workings. Peers tend to trade on 14x. But all that excludes the highly likely chance of a further boost to targets. I suspect they get to a 9%+ margin as they only hired their new logistics head in May and he needs to make his mark.
If all this is too dry just search for
Mads Mikkelsen The Guest on youtube which is BoCos new marketing campaign. I'd buy these anytime before they hit DKK375.